Introducing the latest additions from the Ruka Wet
Products innovation lab: a freshly sourced batch of hair
care essentials for hair that needs better-than-basic.
Developed to streamline the (often elaborate) steps of those blessed with
curls, ringlets or coils, the three-piece addition features vegan, cruelty-free
and nature-fuelled formulas that celebrate the founder’s native oils and
extracts, with a strong focus on functionality.
Ruka has created The Save Me
Serum to bring us an effortless everyday gloss that we have coveted for so long.
This lightweight protective serum contains a combination of shea butter and sunflower oil that acts as an everyday gloss, whilst also protecting hair from harmful UV rays.
What’s in it?
A cocktail of Ruka approved oils that cloaks
strands with a featherlight shine that protects hair from colour fade and
replenishes health.
Mongongo Oil – Carefully sourced from Western Zambia and this
oil is known for being rich in Vitamin E which has been shown to
increase circulation in the scalp, promoting hair growth.
Aloe Vera Extract – Contains moisturising properties and helps to
prevent dryness without making your scalp too oily or greasy.
How to use
Coat your lengths ahead of wash, before your
silk press or massage it into your scalp for a
nutrient boost at the roots.
Vitamin E and
Rosemary extract act as an antioxidant whilst
amino silicone conditions hair and improves
overall health. Think: anti-greasy, pro-glossy
goodness for the softest, bounciest, head-
turning ‘oomph’ to hair.