Introducing the latest additions from the Ruka Wet
Products innovation lab: a freshly sourced batch of hair
care essentials for hair that needs better-than-basic.
Developed to streamline the (often elaborate) steps of those blessed with
curls, ringlets or coils, the three-piece addition features vegan, cruelty-free
and nature-fuelled formulas that celebrate the founder’s native oils and
extracts, with a strong focus on functionality.
Our innovative ‘hair-to-skin care’ edge gel that protects
The Hold Me Down edge gel is designed to remove the stereotype of a wax formulation for strong hold styles. The skincare to scalp hybrid (infused with natural biopolymer that creates a protective barrier on the skin) uses its cocktail of ingredients to keep coils well hydrated with its glycerin base – a gentle humectant that draws in the air around you to avoid stilness.
The product dries quickly and when paired with the ultimate tool it is a match made in edge heaven. The first official tool
from Ruka hair launches this summer.
What’s in it?
This edge gel contains an active that usually lives in the skincare world called ‘Caesalpinia Spinosa Fruit Extract’. It creates a protective barrier against pollutants, as well as preserving your skin’s natural barrier against friction.
We’ve taken this novel approach to the world of hair care because we no longer want you to wage war with your baby hairs. Factor in the soothing and conditioning Aloe Vera - and suddenly - applying this gel becomes an act of love to your hair line.
The full Vol. 1 collection contains Mongongo oil which has been carefully sourced from Western Zambia and harvested by women who use this income to support themselves and their families.
This oil is known for being rich in Vitamin E (which has been shown to increase circulation in the scalp, promoting hair growth) & Omega 6 (which improves the hair density), whilst also creating a protective film on hair fibre.
This edge gel contains an active that usually lives in the skincare world called ‘Caesalpinia Spinosa Fruit Extract’. It creates a protective barrier against pollutants, as well as preserving your skin’s natural barrier against friction.
If you’d like extra hold, after applying the gel you can give it a hard seal with a freeze spray - a favourite of ours is the Got2Be freeze spray.
One of the biggest concerns when people use gels is the product flaking, this can often come from the build up of lots of product in. We’ve designed our formulation so that only a small amount of product is needed for it to be e!ective in laying your edges. You can use water to reactivate or wipe away your gel the next day.
This is some demo text describing the benefit of the Do-It-All Gel. This will need to be replaced before launch.This is some demo text describing the benefit of the Do-It-All Gel. This will need to be replaced before launch.
